Everything Is Normal

The latest Polar Skate Co video was shot in Japan, between 2017 and 2023, featuring footage from the whole team, and full parts from Japanese riders Shin Sanbongi, and new recruit Kiki Kakitani.

All of Polar’s videos previous to this have been the creative vision of Pontus Alv, including the classics, I like It Here Inside My Mind, and I Think We Blew It At Some Point. Pontus has now stepped back from some of his responsibilities, handing the video making reigns over to Sirus F Gahan.

To coincide with the release of Everything Is Normal, PSC have produced a 128 page book, that documents 6 years of Japanese trips, drawings, photos, and stories.

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